DealBasket MITRA

DealBasket-Mitra, operated by Nishpra Community Solutions Pvt Ltd, is a direct-to-consumer (D2C) food and groceries brand focused on serving Tier II and III cities in India. Founded in 2022 by Abhishek Kaushik, the Gurugram-based company initially launched as a social commerce platform targeting low-to-middle-income households in rural and non-metropolitan areas. The business has since evolved to a broader FMCG model.

The company's product portfolio includes over 10 categories with more than 40 variants, such as flour, pulses, spices, dry fruits, millet-based products, and ready-to-eat meals. It plans to introduce new product lines like multigrain, diabetic-friendly, and gluten-free flours. The business model is centered on making healthy and organic food accessible to markets that have been largely overlooked. A key feature of its platform is a 'buy now pay later' option for its users.

DealBasket-Mitra has secured seed funding from investors including Bestvantage Investments and Soonicorn Ventures. As of August 2025, the company has raised nearly Rs 25 crore and is planning a Series A funding round for April 2026. The firm reported revenue of ₹11 crore for fiscal year 2024, which grew to ₹40 crore in FY2025. It operates a distribution network of over 500 distributors and 40,000 retail touchpoints and intends to use recent capital to set up a new manufacturing plant and expand its distribution network across India and into Gulf Cooperation Council (GCC) markets.

Keywords: D2C food brand, FMCG, Indian groceries, social commerce, Tier II cities, rural commerce, non-metropolitan market, food and groceries, staples, ready-to-eat meals, millet-based products, Abhishek Kaushik, Nishpra Community Solutions, Bestvantage Investments, Indian FMCG market, food distribution network, buy now pay later, grocery delivery, online staples