Diandi Guanhuai

Diandi Guanhuai, a brand under Star Story (Beijing) E-commerce Co., Ltd., is a cloud service platform specializing in employee benefits and incentives. The company utilizes an S2B2C (Service-to-Business-to-Consumer) model, providing one-stop digital solutions for large and medium-sized enterprises in China. Its services cover scenarios such as employee welfare, member incentives, and customer gifting. The platform was founded by former executives from major internet companies like Baidu and Alibaba.

The company's offerings are designed to address various corporate needs, including flexible benefits, points redemption systems, and festival gift customization. Diandi Guanhuai's platform integrates with mainstream e-commerce sites like JD.com and NetEase Yanxuan, offering employees discounted prices on a wide range of products. It also provides solutions for salary and tax planning, flexible employment, and employee motivation to help companies reduce costs and improve operational efficiency while ensuring compliance. The founder, Cai Hu, has stated that as China's focus shifts from the consumer internet to the industrial internet, enterprise services, particularly in corporate consumption, have become essential for improving efficiency and saving costs.

Since its establishment, Diandi Guanhuai has served over 5 million employees across more than 20,000 enterprises, including prominent clients like China Unicom, Bank of Communications, Tencent, and Baidu. The company has received funding from investors such as the National Small and Medium Enterprise Development Fund, China Merchants Venture, and FEN众 Media.

Keywords: employee benefits, corporate services, S2B2C platform, member incentives, digital solutions, employee welfare, corporate consumption, points redemption, flexible benefits, tax planning, employee engagement, HR solutions, corporate gifting, compliance management, cost reduction, enterprise services, staff motivation, procurement platform, China, B2B.