DCEY

DCEY, an abbreviation of the Turkish phrase "Davet Çok Elbisem Yok" which translates to "So many events, but I have nothing to wear," operates as a fashion rental platform based in Istanbul, Turkey. Founded in 2010 by twin sisters Eda Franci and Seda Aksoy, the company was established to address the common dilemma of needing new outfits for special occasions without the desire for outright purchase. The founders, who are also designers, drew inspiration from their mother's sense of style and the personal practice of borrowing clothes among friends and family, formalizing this sharing economy concept into a business model.

The company's core business revolves around renting designer dresses, accessories, and evening wear for events such as weddings, engagement parties, and proms. Clients can browse a curated selection of items from various designers online at davetcokelbisemyok.com or via the company's mobile app, select a piece for a 4, 8, or 12-day rental period, and have it delivered to their door. After use, the client returns the item, with dry cleaning and minor repairs handled by DCEY. This model provides a cost-effective and sustainable alternative to traditional retail, catering to consumers who seek variety and access to high-end fashion while minimizing clothing waste. In addition to rentals, the company launched its own design label in May 2017, offering original, bohemian-style evening dresses produced in Istanbul.

DCEY has expanded its business model to include a peer-to-peer marketplace called DCEY Vitrin, which allows users to list their own luxury items for rent or for second-hand sale, thereby creating a source of income and contributing to the circular economy. The company primarily serves the Turkish market, with a showroom in Beşiktaş, Akaretler, for in-person appointments, and ships throughout Turkey. It has also established a presence in the United Kingdom with the incorporation of Dcey UK Ltd in 2022. The firm has received venture capital funding, with a later-stage VC round completed in January 2021, indicating investor confidence in its position within the growing garment rental market.

Keywords: fashion rental, clothing rental, designer dress hire, circular fashion, sustainable fashion, evening wear rental, accessory rental, peer-to-peer fashion, second-hand luxury, online wardrobe, Turkish startup, Eda Franci, Seda Aksoy, Davet Cok Elbisem Yok, occasion wear, wedding guest dress, prom dress rental, formal wear rental, DCEY Vitrin, circular economy, fashion technology