Dayra

Dayra.org is a unique startup operating in the sustainable fashion industry. The company's primary business involves the sale of high-quality, preowned garments and upcycled clothing items. These items are sourced from emerging fashion designers who are conscious about the environmental impact of the fashion industry. The company's target market includes environmentally-conscious consumers who value sustainability and quality in their clothing choices.

Dayra.org operates on a retail business model, generating revenue through the sale of these preowned and upcycled clothing items. The company's value proposition is twofold. Firstly, it offers consumers the opportunity to purchase high-quality, unique clothing items at a reasonable price point. Secondly, it promotes sustainability in the fashion industry by extending the life of clothing items, thereby reducing their environmental footprint.

According to a report by the Global Fashion Agenda and Boston Consulting Group, extending the life of clothes by an extra nine months can reduce its carbon, water, and waste footprint by around 20-30% each. This also cuts the cost in resources used to supply, launder and dispose of clothing by 20%. By selling preowned and upcycled clothing, Dayra.org is not only providing a valuable service to consumers but also contributing to the broader goal of sustainability in the fashion industry.

Keywords: Sustainable fashion, Preowned garments, Upcycled clothing, Emerging fashion designers, Environmentally-conscious consumers, Retail business model, High-quality clothing, Reasonable price point, Reduced environmental footprint, Sustainability in the fashion industry.