Dayo

Dayo operates in the digital wellness market, targeting chronic social media users who seek to moderate their online activity. The company offers a unique mobile application available on iOS and Android that provides users with personalized guides and custom goals to limit their social media usage. By achieving these goals, users earn rewards that can be redeemed for products from a curated marketplace featuring brands like The Get Out, Rumpl, Sunday Citizen, TRUFF, Laylo, and Little Sesame. Dayo's business model revolves around partnerships with these brands and a reward-based system that encourages healthier digital habits. The company generates revenue through brand collaborations and potentially through premium app features. Dayo serves a tech-savvy, health-conscious clientele who are looking to improve their mental well-being by reducing their social media consumption.

Keywords: digital wellness, social media moderation, rewards, mobile app, personalized goals, marketplace, brand partnerships, mental health, iOS, Android.