Daylight Studios

Daylight Studios Pte Ltd. is a Singapore-based game development company established on May 5, 2011. The firm initially focused on the mobile gaming market, producing and publishing titles such as "Reign of Heroes," "Hisho Collection Mall Empire," "Spirit Horizon," and "Swords of Fate." A significant strategic shift occurred following a Series A funding round in March 2015, which enabled the company's expansion into PC-based games. This led to the development of its flagship intellectual property, the "Holy Potatoes!" series.

The company's core business revolves around the creation and sale of video games for a global audience. Its primary revenue stream is generated through the sale of its games on popular digital distribution platforms like Steam and console marketplaces for Nintendo Switch and PlayStation 4. The business model centers on developing a strong, recognizable IP and then expanding it across multiple platforms and sequels. The first title in their new direction, "Holy Potatoes! A Weapon Shop?!", is a simulation game where players manage a weapon shop, craft items, and sell them to heroes. This game, along with its sequels—"Holy Potatoes! We're in Space?!", "Holy Potatoes! What the Hell?!", and "Holy Potatoes! A Spy Story?!"—targets the indie and simulation game markets. These games are sold as premium titles, often bundled together to increase sales volume.

Following the success of its digital games, Daylight Studios has diversified its activities to further capitalize on its intellectual property. The company expanded the "Holy Potatoes!" universe by creating a new IP, "Life of a Potato," which includes comics and brand collaborations. This strategy extended into the physical realm with the creation of a card game called "Plantopia," which successfully raised $170,000 through a Kickstarter crowdfunding campaign, indicating a move towards a transmedia branding strategy. The company has secured a total of $1.58 million in funding over four rounds from investors including Adways Ventures, the National Research Foundation, and NUS Enterprise, which has supported its growth and strategic pivots. Keywords: game development, indie games, simulation games, PC gaming, Holy Potatoes!, game publishing, mobile games, Nintendo Switch games, PlayStation 4 games, intellectual property development, video game studio, game monetization, digital distribution, Steam, crowdfunding, Kickstarter, transmedia, brand partnerships, game design, Singapore startup