DAYLI Financial Group

DAYLI Financial Group (DFG) stands as a significant fintech entity in South Korea, established in February 2015 by founder Sean Shin, who also serves as the CEO. Initially known as Yello Financial Group, the company rebranded in December 2016 to better reflect its mission of enriching customers' daily lives through digital financial services. Shin's extensive background in the financial sector, including roles as CEO at MG Non-Life Insurance, heading the KDB Life Insurance Acquisition Team, and positions at Mirae Asset Securities and Samil PwC, provided a robust foundation for DFG's inception.

The firm operates on a multi-divisional structure, delivering services through three primary arms: DAYLI Intelligence (DI), Quarterback, and DAYLI Marketplace (DMP). This structure allows DFG to cater to a diverse client base, primarily financial institutions, by offering a suite of technology-driven solutions. Its revenue model is centered on providing these specialized services, including data technology, digital wealth management, and lead generation.

DAYLI Intelligence is distinguished by its proprietary AI-based solution, DAVinCI, which includes offerings like DAVinCI LABS for predictive modeling, DAVinCI BOT for chatbot services, and DAVinCI ANALYST for automated report generation. These tools are designed to enhance clients' capabilities in risk management, marketing, and product development. For instance, DAVinCI LABS has assisted a major online bank in Japan in increasing user acquisition for credit card loans by 20%. The DAVinCI BOT is noted as the first to merge chatbot functionality with data intelligence, transforming customer service channels into effective sales conduits.

The Quarterback division offers a robo-advisory asset management service that has achieved the largest assets under management in Korea and has expanded its operations to Japan. Complementing these services, DAYLI Marketplace operates 'Broccoli,' a personal finance management app targeting young adults, and an insurtech arm called D. LEMON. DFG has also made strategic moves in the cryptocurrency space, operating Coinone, the third-largest crypto exchange in Korea, and has been involved in the development of the ICON public blockchain. The company's growth is supported by alliances with technology firms such as Solidware, Leevi, Heenam, and Nomad Connection.

Keywords: DAYLI Financial Group, fintech, artificial intelligence, wealth management, data analytics, robo-advisory, Sean Shin, DAYLI Intelligence, Quarterback, DAYLI Marketplace, DAVinCI, Coinone, ICON blockchain, financial technology, asset management, predictive modeling, chatbot solutions, digital finance, Insurtech, personal finance management