DayDayCook

Founded in 2012 by Norma Chu, DayDayCook began as a blog and video channel for sharing Chinese recipes. Chu, a former equity research analyst at HSBC, leveraged her financial background and passion for cooking to transform her hobby into a full-fledged business. Her journey started with turning her cooking and photography interests into a web platform, which quickly gained traction.

DayDayCook has since evolved from a content platform into a comprehensive food company. The business operates a multi-brand strategy, primarily focusing on convenient and healthy Asian food products. Its core offerings include ready-to-heat (RTH), ready-to-cook (RTC), and ready-to-eat (RTE) meals, catering to the growing demand for quick and easy meal solutions. The company serves a broad consumer market, with a significant presence in China and other international markets. The business model combines e-commerce sales through its own platform and third-party online retailers with a growing offline presence in supermarkets. Revenue is generated through the direct sale of its food products.

In addition to its main DayDayCook brand, the company has acquired other brands to expand its product portfolio and market reach. This strategy allows it to cater to different consumer segments within the Asian food market. The company went public and is listed as DDC Enterprise Ltd., marking a significant milestone in its growth from a digital content creator to a publicly-traded food enterprise.

Keywords: Asian cuisine, ready-to-eat, ready-to-cook, meal kits, food content, e-commerce, plant-based, consumer goods, food manufacturing, recipe platform