eyva.ai

Based in Cologne, Germany, eyva.ai provides a SaaS platform designed to optimize product portfolio development for companies in the consumer goods sector, with an initial focus on the beauty and personal care industry. The company was founded in February 2022 by CEO Djef Riady Rifamole and CTO Wilhelm Raider. Rifamole's experience as a consultant at PwC, where he observed significant inefficiencies in the CPG product development lifecycle, sparked the idea for the company. He partnered with Raider, who holds graduate degrees in aerospace engineering and business, to build the platform's technology.

eyva.ai operates on a subscription-based business model, with annual costs for clients ranging from approximately $37,000 to near six-figure sums. The platform functions as an AI-powered operating system that connects and analyzes disparate market, consumer, and product data to provide actionable insights. It ingests information from a wide array of sources, including social media platforms like TikTok and Instagram, retailers such as Sephora and Ulta, and search engines like Google, to map trends, ingredients, and consumer sentiment. This allows clients to identify portfolio gaps, optimize existing products, and make data-driven decisions on new launches or the discontinuation of underperforming items. The service aims to reduce product research time by as much as 90% and accelerate concept development by 60%.

The company's core product is its AI platform, which serves as a centralized hub for various departments, including R&D, product management, and marketing, to collaborate throughout the product lifecycle. Features include a Research Assistant tool to simplify data gathering and analysis, and a feature that analyzes packaging colors to inform design choices. By unifying data and providing a comprehensive overview, eyva.ai seeks to replace the fragmented, single-point solutions that companies often rely on. The firm has secured €2.7 million in a seed funding round led by Earlybird and Wenvest Capital to facilitate expansion into the broader consumer goods market and enhance integrations with clients' internal data systems. Current clients include notable brands like Beiersdorf, Babor, and BASF.

Keywords: product portfolio optimization, consumer goods data, beauty industry AI, personal care market intelligence, SaaS platform, product lifecycle management, CPG data analytics, market trend analysis, consumer insights, ingredient trend tracking, new product development, portfolio gap analysis, Djef Riady Rifamole, Wilhelm Raider, data-driven product decisions, AI for CPG, competitive benchmarking, beauty tech, retail data integration, product concept development