Datasembly

Datasembly operates as a data-as-a-service firm, providing hyper-local, real-time data on pricing, promotions, and product assortment to Consumer Packaged Goods (CPG) companies and retailers. The company was founded in 2014 by Ben Reich and Dan Gallagher. Both founders are Cornell University alumni and former software engineers at Applied Predictive Technologies, a retail analytics firm. Their shared background in developing analytics software for major retail businesses revealed a market opportunity for a high-quality data platform that could aggregate publicly available, yet disparate, online data into actionable insights for companies of all sizes.

The firm's core business revolves around its proprietary technology that collects billions of product records from hundreds of thousands of individual store locations across North America daily. This technology circumvents the need for manual in-store data collection, which is often expensive and unreliable. Datasembly's platform captures data for both online and brick-and-mortar retailers, offering clients a comprehensive view of the competitive landscape. The business generates revenue through a subscription-based model, providing access to its data and analytics tools. These tools allow clients to monitor competitive pricing, ensure compliance with Minimum Advertised Price (MAP) policies, track product availability to prevent out-of-stock situations, and optimize promotional strategies.

The company's product suite is designed to address the lack of transparency in the retail market. It provides solutions for price intelligence, promotion optimization, and assortment tracking. Recently, Datasembly introduced a Product Matching service that uses machine learning to identify comparable products across the market, including private label and national brand equivalents. This service, along with a Digital Coupon solution, provides UPC-level insights into competitive promotional activities. The company gained national attention for its ability to provide real-time data on critical product shortages, such as the baby formula crisis in 2022. In June 2025, Datasembly was acquired by SPINS, a data and analytics provider for the wellness-focused CPG industry, to create a more complete view of the CPG landscape.

Keywords: retail data, CPG analytics, price intelligence, promotion optimization, assortment tracking, competitive intelligence, hyper-local data, product availability, MAP compliance, data-as-a-service