Datamotor

Datamotor operates as a developer of an artificial intelligence-based, no-code decision intelligence software. Established in Mainz, Germany, in 2020, the company aims to address ineffective and time-consuming corporate decision-making by empowering companies to make data-driven choices more efficiently.

The company was founded by Rene Sehi, Günter Althaus, Jörg Funder, and Houssam Jedidi. The founding team combines technical knowledge, industry expertise, and management experience to guide the company's direction. In 2021, Datamotor secured seed funding from Investitions- und Strukturbank Rheinland-Pfalz to further its mission of improving business decisions through AI. Another seed round was completed in August 2023.

Datamotor offers a Software-as-a-Service (SaaS) platform that serves the retail and Fast-Moving Consumer Goods (FMCG) industries, with a focus on fashion & lifestyle, beauty & wellness, and food & beverage sectors. The business model is subscription-based. The platform is designed for various departments within an organization, including product development, procurement, marketing, and sales. It helps clients enhance profits, boost customer satisfaction, and minimize markdowns. By leveraging a combination of proprietary Large Language Models (LLMs), predictive algorithms, and advanced scraping technologies, the platform analyzes customer behavior and market trends. It integrates and visualizes a company's internal and external data, making complex information accessible to decision-makers without requiring a background in data science.

Keywords: decision intelligence, no-code AI platform, SaaS, retail analytics, FMCG analytics, customer behavior analysis, market trend prediction, predictive algorithms, data visualization, business intelligence, supply chain optimization, marketing analytics, product development insights, markdown reduction, profit growth, AI for retail, AI for FMCG, fashion tech, beauty tech, food tech