DataMix

DataMix is the brand name for the data science business school operated by PeopleDot Co., Ltd., a company founded in 2017 by Yosuke Katada. Katada, the Representative Director and CEO, gained experience in finance and marketing at Mars Japan and advisory services at KPMG FAS before earning a master's degree in data science from the University of San Francisco. Upon returning to Japan, he worked as a data scientist before establishing the company, initially named DataMix Inc., to address the growing need for data science education in the country. In April 2024, the company officially changed its name to PeopleDot Co., Ltd. to reflect its expanded vision of becoming a "business creation group" that leverages its community's collective intelligence to solve business challenges, though it continues to operate its school under the well-established DataMix brand.

The firm's core business is providing data science education and training for business professionals and corporations. Its main offering is the "Data Scientist Training Program," an immersive course that has served over 10,000 individuals and is recognized by Japan's Ministry of Economy, Trade and Industry. DataMix also provides specialized courses in areas like weather data analysis, HR analytics, and generative AI. The business model is centered on tuition fees from individual students and corporate training contracts. A key feature of its programs is the option for both online and in-person learning, catering to working professionals. Beyond education, the company offers recruitment services, connecting its graduates with companies, and provides data analysis and consulting services to corporate clients.

Keywords: data science education, professional training, AI training, corporate training, data analytics, business intelligence school, data scientist certification, professional development, reskilling, upskilling, Japanese market, Yosuke Katada, PeopleDot Co. Ltd., data analysis consulting, recruitment services