Datacy

Datacy operates a data marketplace engineered to recalibrate the data economy, founded on the principle of returning data ownership and its financial value to the individual consumer. The company was established in 2018 by Paroma Indilo, a former lawyer, and Kaleb Jordan Wilson, a software engineer. Indilo's background in law, including her time as a regulator and at law firm Fieldfisher, provided her with direct insight into regulatory compliance like GDPR and CCPA, while Wilson's expertise lies in building large-scale data analytics and streaming infrastructures. This combination of legal and technical expertise underpins Datacy's mission to address the inefficiencies and ethical concerns of the traditional data market, where data is often sourced unethically and is of poor quality.

The business model centers on a dual-sided marketplace. For consumers, Datacy offers a free browser extension, primarily for Chrome, that allows them to passively monetize their online activities. Users have granular control, deciding what types of anonymized data they wish to share and with which brands, and can restrict access to specific sites. In return, they receive a share of the revenue generated when their data is purchased, creating a passive income stream. The platform ensures all user data is anonymized and aggregated to protect privacy.

For its business clients, which include CPG companies and marketing agencies, Datacy provides a platform to access high-quality, ethically sourced consumer insights. These clients can obtain real-time, behavior-first data that maps the complete shopper journey, from initial search on platforms like TikTok and YouTube to final purchase. This allows businesses to refine media strategies, strengthen retail pitches, and optimize product detail pages based on current consumer engagement. The company synthesizes billions of signals from the open web to validate its proprietary intent models, helping brands understand their performance in AI search results and stay ahead of market trends. Since its inception, Datacy has raised a total of $10.7 million over three funding rounds, with investors including Madrona Venture Group, Golden Seeds, and APX, and has also acquired the company Surf.

Keywords: data marketplace, consumer data monetization, ethical data, passive income, browser extension, data privacy, consumer insights platform, CPG analytics, shopper journey analysis, real-time market data, AI search optimization, data ownership, regulatory compliance, GDPR, CCPA, behavioral data, marketing analytics, data-driven marketing, customer intelligence, retail insights