Data Sutram

Data Sutram is a location intelligence platform that provides businesses with insights derived from external data sources to facilitate growth and decision-making. The company's AI-driven platform gathers and analyzes information from over 250 external sources, including geospatial data, to offer actionable intelligence for sectors such as banking, finance, and retail.

Founded in 2018 by Rajit Bhattacharya (CEO), Aisik Paul (CTO), and Ankit Das (CDO), Data Sutram emerged from their shared experience in data science and analytics. The founders, alumni of the Indian Institute of Information Technology, Kalyani, aimed to address the challenge businesses face in leveraging external data for strategic insights. The company was incubated at the London accelerator program of L Marks and has received funding from investors including 100x.VC and Indian Angel Network.

The platform helps enterprises identify optimal locations for expansion, understand customer behavior, and mitigate risks. For instance, financial institutions can use the service to assess creditworthiness in new geographies, while retail businesses can pinpoint ideal locations for new stores by analyzing demographic and economic data of a specific area. The business model operates on a B2B basis, offering its location intelligence services to large enterprises.

Keywords: location intelligence, external data, geospatial analytics, market insights, risk assessment, site selection, BFSI, retail analytics, data-as-a-service, B2B