Data4Sales
Platform for customer data + services to segment your customers and offer personalized experiences that generate loyalty and new business.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | $2.3m | Seed | |
| Total Funding | 000k | ||
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Data4Sales, a Uruguayan startup established in 2021, operates as a predictive marketing platform tailored for the e-commerce sector. The company was co-founded by CEO Joaquín Sosa, a systems engineering graduate from ORT University with over a dozen years of experience in building and managing SaaS products, including roles as a Tech Strategy Manager and Software Specialist. His background in technology and web application development directly informs the company's core offering.
The firm has secured significant financial backing, raising a total of $2.3M in a seed round in April 2024. This funding was led by DGF Investimentos and included participation from IC Ventures and angel investor Sergio Fogel. This capital is intended to fuel the company's expansion into Brazil and strengthen its operations in the Latin American markets it already serves. Data4Sales reported a substantial 900% growth in revenue during 2023.
The business provides a Customer Data Platform that utilizes artificial intelligence to centralize and analyze client data from multiple sources, including physical stores, e-commerce sites, and WhatsApp. This process, which the company calls identity resolution, builds a unified profile for each customer, allowing businesses to understand consumer behavior across all channels. The platform's AI agent, named DataIA, offers actionable insights, predicts campaign success, and automates workflows to define the optimal channel, message, and offer for individual customers. Key features include advanced customer segmentation, lifecycle analysis, and product performance metrics that identify which items drive loyalty and increase average ticket size. By tracking the entire customer purchase lifecycle, the platform provides businesses with tools to improve client retention and acquisition. The company's business model is based on providing these information services to e-commerce stores, with clients including major brands like Sally Beauty, Steve Madden, Columbia, and Under Armour.
Keywords: predictive marketing, customer data platform, e-commerce analytics, AI marketing, SaaS, customer retention, omnichannel marketing, customer lifecycle management, data-driven marketing, retail analytics, Joaquín Sosa, Latin America tech, marketing automation, customer segmentation, business intelligence, e-commerce optimization, DGF Investimentos, IC Ventures, Sergio Fogel, personalized marketing