DAS (Digital Agriculture Services)

Digital Agriculture Services (DAS), established in 2017, is a Melbourne-based rural technology company operating at the intersection of fintech and agtech. The company was co-founded by Anthony Willmott, Jonathon Clark, and Rob Mellor, originating from a strategic partnership with CSIRO, Australia's national science and research agency. This foundational collaboration was driven by the vision to translate scientific research into practical solutions for the agricultural sector, addressing the challenges posed by fragmented and often inaccessible rural data. The company has successfully raised $12 million over two funding rounds, with its Series A in March 2023 securing $3 million from investors including TELUS Ventures and CSIRO.

DAS provides location intelligence to financial services and agri-enterprises through a software-as-a-service (SaaS) model. The firm's core offering is its Rural Intelligence Platform™, a cloud-based system that integrates vast and diverse datasets—including satellite imagery, earth observation data, and government records—to deliver comprehensive analytics. This platform provides clients with multi-dimensional intelligence on rural assets, covering aspects like climate risk (bushfire, flood, drought), property valuations, land productivity, sustainability metrics, and historic yields. By leveraging machine learning and AI, DAS enables financial institutions, insurers, and agricultural businesses to make more informed decisions regarding lending, insuring, investing, and risk management. The platform is designed to be integrated into client systems via CRM tools or used as a standalone interface, allowing for detailed analysis at the individual property or portfolio level.

While its primary clients are enterprises, DAS provides free access to its platform for all Australian farmers, a commitment rooted in its mission to democratize access to science-backed data. This allows individual property owners to gain insights into their own farms, including risk assessments and productivity monitoring. Revenue is generated from enterprise subscriptions and data product sales, empowering businesses to digitize workflows, manage climate-related risks, and identify growth opportunities within the agricultural landscape.

Keywords: location intelligence, agtech, fintech, rural analytics, SaaS, CSIRO, agricultural data, climate risk analysis, property intelligence, farm management software, geospatial analytics, sustainable agriculture, financial services, insurance technology, portfolio risk management, asset valuation, remote sensing, big data, machine learning, Australian agriculture