DariaMe

DariaMe Inc., established on August 27, 2018, is a digital creative agency specializing in branding and marketing solutions. The firm was founded by Ayano Yokoyama, whose journey into entrepreneurship began after studying brand design at Vantan Design Institute High School. Before establishing DariaMe, Yokoyama gained experience as a freelance designer and writer, and later served as the editor-in-chief for a women's media platform at BrandingEngineer Inc. This background in design and content creation shaped the company's direction.

Initially launched as a media platform and online counseling service focused on the mental health of young adults, DariaMe secured seed funding from several individual investors and DMM VENTURES in 2019 to develop its services. Over time, the company has leveraged its expertise in content and media to pivot towards a broader B2B service offering. The firm now assists clients in maximizing their product value through a comprehensive, one-stop approach that integrates brand strategy with content marketing.

DariaMe's current service portfolio encompasses four main areas: Branding, Service Design, Web Media Management, and Contents Marketing. The company works with both B2C and B2B clients, defining their brand identity, conducting market research, and developing creative assets. Its services include everything from strategic planning and user-focused design to the complete management of owned media platforms. Revenue is generated by providing these specialized services, which also cover SEO content creation, social media management, press releases, and the production of white papers for a diverse client base that has included names like LUMINE and NatureLab.

Keywords: digital marketing agency, branding services, content marketing, web media management, service design, Ayano Yokoyama, B2B marketing, owned media strategy, creative agency, digital branding, SEO content, social media marketing, user research, brand identity, web direction, content creation, marketing strategy, client services, digital creative, website production