Dankichi

Dankichi Inc., established in 2013 by CEO Daiki Yoshima, operates at the intersection of sports and information technology. The firm is dedicated to overcoming the inherent challenges within conventional sports instruction, such as regional and economic disparities, and the financial sustainability of coaches. Dankichi aims to democratize sports education by providing a comprehensive digital platform that connects students with instructors, regardless of their geographical location.

The company's core offering, "spotomo.com," is a multifaceted platform delivering one-on-one lessons primarily in dance, with offerings in other sports like golf. It caters to a wide demographic, from preschoolers to individuals in their 70s, with a significant portion of its user base—76%—being beginners. The service model is flexible, providing both online and on-site instruction. The online service utilizes a proprietary mobile application for live lessons, video-based feedback, and 24-hour chat support with instructors. This addresses the need for accessibility for busy professionals or those in remote areas. On-site lessons involve instructors traveling to a client's preferred location, such as their home or a rented studio.

Revenue is generated through a subscription-based model with tiered pricing. For instance, online dance lessons start from monthly plans that include live sessions, personalized video curriculums, and on-demand access to a library of lesson videos. The business also functions as a system developer and web promotion agency, offering services like app development, video production, and SEO strategy, primarily for the sports industry. The process begins with a free trial preceded by a 15-minute phone consultation to match the user with one of over 300 vetted instructors, ensuring a tailored learning experience.

Keywords: Dankichi, spotomo, online sports lessons, one-on-one dance instruction, mobile lesson app, video feedback, on-site coaching, personalized sports training, dance tutorials, sports IT services, Daiki Yoshima, online coaching platform, beginner dance lessons, K-POP dance class, system development for sports, web marketing, subscription sports service, remote coaching, dance instructor matching, virtual fitness