Taylortown

Taylortown Inc., operating the e-commerce platform Danble, targets a specific niche within the fashion market: professionally-oriented men in their 30s, 40s, and 50s. The company was established in March 2022 by CEO Hee-soo Kim. Kim's entrepreneurial journey began in high school and was shaped by her personal frustrations with ill-fitting clothes due to her small physique, which sparked an early interest in clothing alterations and, eventually, a business focused on proper fit. Initially conceived as a platform to connect users with clothing repair shops, the business model pivoted to a more direct solution: helping consumers find clothes that fit correctly from the start, which led to the creation of Danble.

Danble operates as a personalized fashion curation service, addressing the common pain points for busy professional men who find online clothes shopping frustrating, particularly regarding size and style. The platform utilizes a proprietary "Taylor Algorithm" combined with human curators to analyze customer data on size, body shape, and style preferences. This allows the creation of a personalized shopping experience for each user, minimizing the effort of searching and comparing items. The service aims for high accuracy in its recommendations, reporting an 88% satisfaction rate for sizing and 85% for curation. The business generates revenue through the direct sale of apparel from contemporary brands on its platform. It has demonstrated a strong product-market fit with high customer loyalty, evidenced by a 70% repurchase rate and a high average order value.

The company has successfully secured funding to fuel its growth, including a seed round from Findus, a pre-Series A round from investors like FuturePlay, D-Camp, and Korea Investment Accelerator, and a significant 54 billion KRW Series A round led solely by Goodwater Capital in June 2024. These financial milestones have brought Taylortown's total accumulated investment to approximately 6.3 billion KRW. With a clear focus on a demographic underserved by major fashion platforms, Taylortown is positioned to expand its offerings, with long-term goals of evolving into a comprehensive lifestyle platform for men that includes hobbies, electronics, and wellness content.

Keywords: men's fashion, e-commerce, fashion curation, personalized shopping, 3050 male consumers, Korean startup, fashion tech, Danble, Hee-soo Kim, direct-to-consumer, online retail, apparel, contemporary brands, AI in fashion, style recommendation, clothing fit technology, venture capital, Goodwater Capital, FuturePlay, professional attire