Danato
Beautiful and original gift ideas for everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Danato GmbH operates as a specialized online marketplace for gifts and lifestyle products, primarily serving the German-speaking market. Founded in 2011 by Joerg Ueberla, the company established its headquarters in Munich, Germany, before relocating to Hanover. The platform was conceived to simplify the gift-giving process, offering curated collections for various occasions, recipients, and budgets.
The business operates on an e-commerce model, functioning as a marketplace that utilizes dropshipping. This approach allows Danato to offer an extensive catalog of over 10,000 different items without holding the inventory itself, managing the user experience from discovery to post-purchase support. The platform generates revenue through the sale of these products to a broad consumer base, which includes individuals looking for personal gifts as well as corporate clients seeking items for employees and customers. A key feature of the service is its intelligent gift finder, which allows users to filter options based on criteria like the recipient's age and gender, the occasion, and price, streamlining the selection process. Danato also provides in-house personalization services, including engraving and custom printing, to add a personal touch to products.
In November 2013, Danato secured an early-stage venture capital funding round from investors including Creathor Venture, Raffay, and German Media Pool. This investment supported the company's growth and expansion. A significant milestone occurred in June 2015 when Danato was acquired by Gruner + Jahr, a major German publishing house, becoming an operating subsidiary of the media giant. Since its inception, the company has processed over 800,000 orders.
Keywords: online gift marketplace, German e-commerce, personalized gifts, dropshipping business model, lifestyle products, gift finder, corporate gifts, Gruner + Jahr, Joerg Ueberla, curated gifts, occasion-based gifting, gift personalization, online retail, consumer goods, Hanover, Creathor Venture, gift ideas, novelty items, European startups, specialty retail