damntheradio
Damntheradio helps artists develop media-rich fan pages, and attract and interact with more fans.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Damntheradio operated as a platform enabling users to create media-rich, engaging fan pages within Facebook. The company was founded by Johnny Hwin, AJ Magnuson, and Nick Lane-Smith. The service provided tools for artists, musicians, and brands to build out their Facebook presence, moving beyond standard pages to incorporate more dynamic content and interactive features.
The business model centered on providing a self-serve platform for clients to enhance their Facebook fan engagement. This strategy aimed to stimulate high-value fan actions such as 'Likes', email address collection, comments, and content sharing. By the time of its acquisition, damntheradio had attracted a notable client roster that included major players in the music and entertainment industries like Warner Music Group, Sony Music, EMI, and American Idol, as well as brands such as Gatorade and Linkin Park.
A significant milestone in the company's history was its acquisition by FanBridge in January 2011. This event occurred concurrently with FanBridge closing a $2 million Series A financing round. As part of the acquisition, the damntheradio product was taken out of private beta and launched as a fully self-service tool. The entire founding team of Johnny Hwin, AJ Magnuson, and Nick Lane-Smith joined FanBridge full-time to lead a new San Francisco office, integrating their product into FanBridge's broader suite of fan relationship management tools.
Keywords: damntheradio, fan page creator, Facebook marketing, fan engagement, social media tools, music marketing, artist fan pages, brand Facebook pages, Johnny Hwin, AJ Magnuson, Nick Lane-Smith, FanBridge acquisition, fan relationship management, digital marketing, social media campaigns, Warner Music Group, Sony Music, Linkin Park