Daltix

Daltix offers a business intelligence solution focused on the fast-moving consumer goods (FMCG) retail sector. The company was established in Belgium in 2016 by Jonas Deprez, a tech entrepreneur with a background in electrical engineering and big data analytics. The initial idea for Daltix emerged from a weekly meeting among friends who exchanged and developed business concepts. Deprez, who holds a Master's in General Management and another in Electrical Engineering, previously worked as a business consultant on big data projects before founding Daltix.

The company's core business revolves around collecting, cleaning, and structuring vast amounts of online retail data to provide actionable insights for its clients. The platform scrapes information from hundreds of websites daily, processing millions of data records to track prices, promotions, and product assortments in real-time. Daltix serves retailers, suppliers, and third-party organizations, with clients including major names like Coca-Cola Europacific Partners, Unilever, Lidl, and Albert Heijn. Its product suite features a Price & promo engine, Promo explorer, and Assortment insights, enabling customers to make fact-based decisions, benchmark against competitors, and analyze market trends. The business model provides this data directly to clients for their own infrastructure or through its web-based applications.

A significant milestone in the company's history was a €1.3 million funding round in June 2019, which included investments from the founders of Showpad and InSites Consulting. This capital was aimed at accelerating growth in the Benelux region and expanding into new markets. In June 2020, Colruyt Group, a major Belgian retailer, acquired a 65% majority stake in Daltix. This strategic partnership was designed to enhance Colruyt's data capabilities while providing Daltix with the resources and industry knowledge to pursue international growth. Following the acquisition, founder Jonas Deprez transitioned to the role of Chief Product Officer to focus on product development, and later became a board member. He has since co-founded another venture, Donna, an AI-powered assistant for sales teams.

Keywords: retail data analytics, FMCG data, business intelligence, price monitoring, promotion tracking, assortment analysis, real-time data, competitive intelligence, retail insights, data-as-a-service, Colruyt Group, Jonas Deprez, Benelux retail, consumer goods data, data collection, data structuring, market intelligence, retail technology, pricing strategy, product matching