Dalat Hasfarm

Dalat Hasfarm, established on June 7, 1994, is a significant player in the Asia-Pacific floriculture industry. The company was founded in Dalat, Vietnam, by Thomas Hooft, a Dutch horticulturalist who identified the region's potential for a thriving flower industry after surveying various locations across Asia. Hooft, who had studied horticulture and began his career with a nursery in the Netherlands, joined the Hasfarm Company in Indonesia in 1989 before venturing to Vietnam. The initial operation began modestly with one hectare of roses and another of carnations grown in simple bamboo greenhouses. A pivotal moment occurred in 1993 when a trial of lily bulbs, sent from the Netherlands, flourished in the Dalat climate, signaling the potential for a large-scale flower business.

The company operates a vertically integrated business model, encompassing the production, distribution, and sale of its products. Its core activities include growing cut flowers, pot plants, and young plant cuttings. Dalat Hasfarm serves both domestic and export markets, with a distribution network that includes associated companies in Japan, China, and Indonesia. Revenue is generated through multiple channels: wholesale distribution to agents, direct sales to consumers via 22 retail shops and over 250 supermarket booths across Vietnam, and an e-commerce platform. The company also exports to more than 15 countries, making it the largest fresh flower exporter in the Asia-Pacific region. A significant portion of its sales, about half, comes from the domestic Vietnamese market.

Dalat Hasfarm's product portfolio is extensive, featuring over 500 varieties of cut flowers like roses, carnations, and chrysanthemums, alongside a wide range of potted plants and young plants for propagation. The company has expanded into supplying sustainable agricultural inputs through its Bio Pro division, which offers biological alternatives to chemical pesticides. This commitment to sustainability is a core aspect of its operations, which includes using advanced greenhouse technology, collecting rainwater for irrigation, and converting fossil fuel heating to electric heat pumps. The company has grown to manage over 320 hectares of farmland and employs more than 4,000 people. Annually, it produces up to 200 million flower stems and 250 million cuttings for global markets.

Keywords: floriculture, horticulture, cut flowers, potted plants, young plants, flower production, agricultural exporter, sustainable agriculture, greenhouse technology, Vietnam agribusiness, Asia-Pacific floral market, plant propagation, integrated supply chain, floral retail, e-commerce flowers, Thomas Hooft, Bio Pro, agricultural innovation, crop science, perennial production