DAISI

DAISI Inc., doing business as TheDrop.com, operates as a specialized platform and online marketplace targeting the $200 billion youth lifestyle and streetwear market. Founded in 2017 by e-commerce veteran Matt Falcinelli, the company provides a turnkey solution for streetwear and youth fashion brands to enhance their direct-to-consumer (DTC) strategies. Falcinelli's background in e-commerce analytics, with experience at companies like Backcountry and Skullcandy, shaped his vision for a data-driven marketplace that could address the specific challenges faced by brands in this niche.

The company's core offering is a dual-pronged platform that combines a consumer-facing marketplace, TheDrop.com, with a suite of backend services for merchants. For consumers, TheDrop.com serves as a curated destination aggregating products from hundreds of brands and boutiques, providing a centralized place to discover new items and trends from both established and emerging designers. For its business clients—the streetwear brands and retailers—DAISI offers a robust DTC-acceleration platform. This allows brands to quickly sync their inventory to the marketplace, often in under ten minutes, gaining immediate access to a wider, global audience. The platform also offers services that include global syndication and localization of a brand's own DTC site, streamlined logistics, and access to a manufacturing network.

DAISI's business model is centered on taking a commission from sales made through its marketplace, typically between 17% and 20%. This model is designed to be advantageous for brands, as they retain control over their inventory and pricing, helping to protect their brand equity while moving products. The company solves a key problem for brands that want to grow their DTC sales but are catering to consumers who predominantly shop at multi-brand destinations. In November 2021, the company announced a $4.6 million Series A funding round to fuel global expansion, enhance user personalization, and develop new brand storytelling content. This brought its total funding to $8.5 million at the time.

Keywords: Streetwear marketplace, youth fashion, direct-to-consumer platform, e-commerce acceleration, fashion technology, online retail, DTC logistics, brand syndication, TheDrop.com, Matt Falcinelli, sneaker marketplace, Gen Z retail, Millennial consumers, fashion aggregation, multi-brand marketplace, e-commerce services, apparel platform, lifestyle brands, DTC strategy, global expansion