DailyDeal

DailyDeal.de operates as a prominent online marketplace in Germany, offering a diverse array of discounted vouchers and deals for local services and products. The company was established in December 2009 by brothers Fabian and Ferry Heilemann, with Fabian serving as the managing director. Their background in business and prior entrepreneurial ventures provided a solid foundation for launching a platform in the burgeoning group-buying sector, inspired by the success of Groupon in the United States.

The business model centers on offering limited-time discounts for a wide range of experiences, from restaurant visits and wellness treatments to leisure activities and travel. DailyDeal acts as an intermediary, connecting local businesses with a large base of online consumers eager for deals. Revenue is generated through a commission-based system, where the company takes a percentage of the sales price for each voucher sold through its platform. This model provides a performance-based marketing channel for its business clients, enabling them to attract new customers and increase visibility.

A significant milestone in the company's history occurred in September 2011 when Google acquired DailyDeal for a reported sum of over $100 million, marking Google's entry into the German daily deals market. However, the market dynamics shifted, and in a surprising move, Google sold the company back to the original management team, led by the Heilemann brothers, in early 2013. Following this buyback, DailyDeal continued to operate independently before being acquired by Berlin-based media company BZ.medien in February 2015. This series of acquisitions and buybacks highlights the volatile and competitive nature of the e-commerce and daily deals market in which the company operates.

Keywords: e-commerce, daily deals, online marketplace, local commerce, group buying, discount vouchers, consumer deals, digital marketing, local services, customer acquisition