DailyBurn

DailyBurn operates as an online fitness brand, providing a comprehensive suite of digital workout and nutrition programs. Founded in 2007 by Andy Smith and Stephen Blankenship, the company was initially launched under the name Gyminee. The founders, both with a background in software development, identified a gap in the market for a robust tool to effectively track workout details, such as weights and repetitions, beyond just general feelings about a workout.

The company's journey began in Huntsville, Alabama, where Smith and Blankenship started the business after their initial application to the TechStars accelerator in 2007 was unsuccessful. They reapplied and were accepted into the TechStars Boulder program in the summer of 2008. This provided them with crucial mentorship in the consumer internet space. A significant milestone occurred in 2009 when the company rebranded from Gyminee to DailyBurn and raised $525,000 in a seed round led by Founders Fund's early-stage investment arm, FF Angel LLC. This was followed by a majority stake acquisition by IAC (Nasdaq: IACI) in May 2010, integrating DailyBurn into its portfolio of digital brands.

DailyBurn's business model is subscription-based, offering users unlimited access to a vast library of over 2,000 video and audio workouts for a monthly fee. The platform caters to a wide range of fitness levels and interests, featuring classes in yoga, cardio, strength training, meditation, and dance, many of which require no equipment. A key feature is the "Daily Burn 365" program, which offers a new, live workout each day. The service is accessible across a multitude of platforms, including iOS, Android, Roku, Apple TV, and Amazon Fire TV. Beyond workouts, the service originally began as an exercise and nutrition tracking app, a feature that remains part of its offering. The platform fosters a sense of community by allowing members to interact with trainers and each other for support and encouragement.