Daily Secret
A digital media brand.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
$1.3m | Series B | ||
| Total Funding | 000k | ||
Daily Secret, which now operates as Savoteur, began as a digital publication centered on delivering curated city guides via a daily email newsletter. The company was established in 2011 by co-founders Nikos Kakavoulis and Phaedra Chrousos. It originated as a 'good karma' project in Athens during the financial crisis, with the goal of helping residents rediscover the positive aspects of their city. The concept was incubated at Liberis Publications, where Kakavoulis was the Head of Digital.
The core of Daily Secret's business was its daily email, which provided subscribers with an insider's tip about their city, such as a hidden restaurant, exclusive event, or unique local spot. This model catered to urban explorers seeking authentic experiences. The company expanded its operations globally, establishing a presence in numerous cities across Europe, Asia, and the Americas, including Istanbul, San Francisco, Shanghai, and Lima, often with management based in New York and operational teams in Athens. Revenue was primarily generated through local advertising within these targeted newsletters.
The venture successfully attracted investor interest, securing a total of $3.1 million in funding over two rounds. A significant Series A funding round in March 2012 brought in $1.85 million from investors such as Greycroft Partners, Trigger Media, and Headline (formerly BV Capital). This capital injection fueled the company's ambitious expansion plans. At its peak, Daily Secret reached over 250,000 members daily. The business later rebranded to SAVOTEUR, continuing its mission as a digital publication that celebrates urban culture, including food, art, nightlife, and travel, for a global audience.
Keywords: Daily Secret, Savoteur, Nikos Kakavoulis, Phaedra Chrousos, city guide, email newsletter, local discovery, urban exploration, travel media, digital publication, local advertising, content marketing, city secrets, insider guide, travel recommendations, cultural travel, venture capital, Greycroft Partners, Trigger Media, Liberis Publications, Athens startup