
Dae Hair
Making a haircare line based in sunny Arizona.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor | €0.0 | round |
investor | €0.0 | round | |
* | $8.0m | Series A | |
Total Funding | 000k |
Dae Hair is a direct-to-consumer brand specializing in clean haircare products. The company, based in Mesa, Arizona, offers a range of items including shampoos, conditioners, styling creams, and hair oils, all formulated with desert-derived botanicals.
The company primarily targets consumers who are interested in clean beauty and vegan hair care solutions. Its products are sold through its own e-commerce website, daehair.com, and at Sephora, indicating a strategy that combines online direct sales with major retail partnerships to reach a broader customer base. The business model is centered on the sale of these products, with an option for customers to create personalized bundles for a discount, which likely encourages larger purchases and customer loyalty.
Founded in 2019, the company has established itself in the competitive beauty and personal care market by emphasizing its use of natural ingredients and its connection to its Arizona origins. This branding is a key part of its market positioning, appealing to a consumer segment that values authenticity and ingredient transparency.
Keywords: haircare, clean beauty, direct-to-consumer, e-commerce, vegan, desert botanicals, hair styling, personal care, beauty products, retail partnership