Dachis Group

Dachis Group, founded in 2008 by serial entrepreneur Jeff Dachis, established itself as a significant player in data-driven social marketing solutions before its acquisition by Sprinklr on February 19, 2014. The firm was launched with the premise that business was becoming inherently social, a concept Dachis termed "Social Business." This followed his successful tenure as co-founder and CEO of Razorfish, one of the largest digital marketing firms of the dot-com era, providing him with deep experience in digital transformation and a keen eye for the next market shift.

The company operated on two primary fronts: a proprietary big data analytics platform and a social business consultancy practice. Its core business involved providing large enterprise corporations with the tools and strategic guidance to integrate social media into their core operations. Clients included major global brands such as Estee Lauder, Heineken, Nestle, Philips, and AMD. The business model combined subscription-based access to its software with revenue from its strategic consulting services, helping clients with change management, social marketing, and customer care.

Dachis Group's main offering was its social analytics platform, a sophisticated software that monitored and analyzed vast amounts of social media data in real-time. The platform tracked conversations and content across tens of thousands of brands and millions of social accounts, monitoring over 50 million social signals daily. This enabled clients to gain insights into brand perception, optimize content, identify brand advocates, and measure the effectiveness of their social engagement. A significant milestone for the company was its acquisition by Sprinklr, a move that combined Dachis Group's analytics and consulting strengths with Sprinklr's social relationship infrastructure to create what was then the largest independent enterprise social relationship platform. The integration was intended to accelerate Sprinklr's product roadmap by at least a year, adding capabilities in brand analytics, content optimization, and employee advocacy.

Keywords: social business, social marketing solutions, brand analytics, big data analytics, social media monitoring, enterprise social platform, content optimization, employee advocacy, social business consulting, Jeff Dachis, Razorfish, Sprinklr acquisition, social relationship platform, data-driven marketing, social customer care, social signals, brand advocacy, social business design, marketing technology, enterprise software