Dabanjia

Founded in 2015 by Cui Jian, Dabanjia emerged from the founder's personal frustrating experience with home renovation. The company operates as a digital solutions provider for the home improvement industry, headquartered in Tianjin, China.

Dabanjia's core offering is a BIM (Building Information Modeling) software system designed to digitize and streamline the entire home decoration process. This platform integrates virtual reality (VR) and augmented reality (AR) technologies, allowing clients to visualize designs in a realistic, immersive manner. The software aims to address common industry pain points such as opaque pricing, unforeseen costs, and project delays by creating a transparent, standardized workflow from design to completion. Its features include VR cloud design, AR home furnishing placement, construction drawing generation, and precise budget calculations, with the goal of achieving a "what you see is what you get" experience for the end-user.

The business model initially focused on providing SaaS solutions to home improvement companies and designers. However, the model has evolved, particularly after GOME Group acquired a majority 80% stake in December 2020. Following the acquisition, Dabanjia launched a comprehensive app and expanded its strategy to a platform-based CBB (Customer-to-Business-to-Business) model. This approach consists of four main platforms: design, materials, construction, and home furnishings, aiming to connect homeowners, designers, material suppliers, and construction teams within a single ecosystem. Revenue is generated by providing these digital tools and facilitating transactions across the platform.

The company has undergone several funding rounds, raising a total of $25.7M across six rounds from investors including Redstar Macalline, Mingyuanyun Group Holdings, and Dingxin Great Wall Investment Group. The acquisition by GOME was a significant milestone, integrating Dabanjia into GOME's broader "Home · Living" strategic vision to tap into the multi-trillion yuan home renovation market. Despite ambitious goals and a high-profile launch with GOME, reports from mid-2022 indicated that the business line had paused operations.

Keywords: home improvement technology, interior design software, BIM for residential, virtual reality home design, AR interior design, construction technology, digital renovation, SaaS for contractors, home decoration platform, GOME Group, Cui Jian, transparent construction, what you see is what you get, online design platform, home furnishing ecosystem, renovation project management, 3D home modeling, construction cost estimation, material procurement platform, real estate technology