Daalder

Daalder represents a noteworthy pivot in the e-commerce and financial technology landscape, with two distinct operational phases. The company was founded in 2013 in Amsterdam by Reinhard Spronk, Romke de Vries, and Renz Johannes Millenaar. Initially, Daalder launched as an independent mobile wallet provider, aiming to simplify retail payments. The concept was inspired by co-founder Renz Millenaar's experience with mobile payments in Africa; he envisioned a similar, streamlined system for the Netherlands. The service allowed users to load a prepaid digital wallet, named after an old Dutch coin, to make in-store and peer-to-peer payments via an app for Android and iOS. The business model focused on offering merchants significantly lower transaction fees, approximately €0.05 per payment, by clearing and settling transactions in batches at the end of the day. During this phase, the company secured over $500K in seed funding across two rounds, with notable investment from Keadyn.

More recently, Daalder has transitioned its business model to a B2B focus, repositioning itself as a Laravel-based, headless e-commerce solution. This strategic shift leverages the company's technical foundation to serve a different client base, ranging from small businesses to large enterprises, including retailers, online marketplaces, and web development agencies. The company now provides a flexible and scalable digital infrastructure for businesses to build and manage their online stores. Revenue is generated through a subscription model with tiered pricing and optional technical support contracts.

The core product is a composer package that integrates into a clean Laravel installation, offering a robust, API-driven e-commerce platform. This headless architecture is a key selling point, granting businesses the freedom to connect any frontend (like Vue.js or React) or backend systems (such as ERPs and PIMs), ensuring full control and supplier independence. Daalder integrates the Omnipay payment processing library, providing access to numerous payment gateways, and utilizes Elasticsearch to power fast and efficient product searches for a better customer experience. The platform is designed for global operations, supporting multiple languages and currencies.

Keywords: mobile wallet, Laravel ecommerce, headless commerce, payment processing, e-commerce platform, API-driven commerce, B2B e-commerce solution, Omnipay integration, Elasticsearch for ecommerce, scalable e-commerce, Dutch fintech, digital wallet, mobile payments, e-commerce infrastructure, subscription e-commerce, Laravel package, retail technology, online marketplace solution, multi-language ecommerce, multi-currency ecommerce