Da-gym
Integrated membership platform for multiple fitness facilities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | KRW3.2b | Series A | |
| Total Funding | 000k | ||
Da-gym (다짐), operated by Stone-i Co., Ltd., is a fitness O2O platform that addresses information asymmetry in South Korea's fitness market. The company was founded by CEO Jeon Hyeok-jin, who conceived the business idea from his own personal inconvenience of not being able to use his local gym due to late working hours. This led to the creation of a service that allows users to access multiple fitness centers near their home and workplace with a single membership.
The platform's core offering is an integrated membership that allows users to access up to three different fitness facilities, regardless of location or type of exercise, for the price of one. This model provides a cost-effective and flexible solution for modern consumers with varying residential and work locations. The Da-gym app provides transparent pricing for gym memberships, which were previously difficult to ascertain without visiting in person. Users can compare facilities, view high-quality photos and videos, and read authentic reviews from paying members to make informed decisions. The service portfolio includes over 30 types of activities such as fitness, PT, yoga, Pilates, swimming, boxing, and CrossFit.
For business clients, Da-gym offers 'Dagym Manager,' a proprietary software solution that helps fitness center operators with member management, scheduling, and sales. This B2B solution aims to improve operational efficiency for gym owners and, in turn, enhance the service experience for consumers. The business model generates revenue through these platform services while not charging partner facilities any commission on their standard membership sales, fostering a mutually beneficial relationship. Stone-i has received multiple rounds of funding, including a Series A investment, from venture capitals such as HYK Partners, NBH Capital, and Strong Ventures, underscoring its growth potential.
Keywords: fitness platform, O2O service, integrated gym membership, multi-location gym access, gym membership deals, fitness center search, personal training, Pilates, Stone-i, Jeon Hyeok-jin, Korean startup, Dagym Manager, gym management software, fitness-tech, exercise app, workout booking, CrossFit, yoga, health and wellness, digital transformation fitness