Cytracom

Founded in 2008 by Zane Conkle and Ben Booth, Cytracom operates as a provider of cloud-based communication and security solutions tailored specifically for Managed Service Providers (MSPs) to sell to their small and medium-sized business (SMB) clients. The company’s business model is exclusively channel-focused, meaning it sells its products and services through its network of over 2,000 MSP partners across the United States and Canada. This approach empowers MSPs to deliver enterprise-grade solutions under their own brand without minimums or contracts, retaining control over their customer relationships.

Co-founder and CEO Zane Conkle's background as a former managed service provider offers him a distinct perspective on market needs, enabling the development of purpose-built solutions. His journey began at age 15, starting an IT business and learning from his grandfather, which instilled a customer-centric focus that now defines Cytracom's philosophy. After identifying a common challenge among MSPs in delivering reliable VoIP, he sold his MSP business to concentrate on developing Cytracom's own intellectual property.

Cytracom's offerings have evolved from its initial focus on VoIP to a comprehensive suite of Unified Communications as a Service (UCaaS) and security products. The portfolio includes HD voice, business text messaging, mobile and desktop applications, voicemail transcription, and integrations with software like Microsoft 365. The company's pricing is structured on a per-user, per-month basis with volume discounts available, making it scalable for businesses of varying sizes.

A key component of Cytracom's portfolio is ControlOne, a Secure Access Service Edge (SASE) platform that integrates Software-Defined Networking (SDN) and Zero Trust Network Access (ZTNA). This platform provides identity-based network security and connectivity, allowing businesses to replace traditional firewalls and VPNs. ControlOne includes features such as a cloud firewall, intrusion prevention, and device posture checks to enforce compliance and secure distributed workforces. This consolidation of network and security management into a single platform allows MSPs to streamline their operations and enhance protection for their SMB customers.

Keywords: Unified Communications as a Service, UCaaS, VoIP for MSPs, channel-only, Secure Access Service Edge, SASE, Zero Trust Network Access, ZTNA, cloud communications, business messaging, network security for SMBs, MSP partner program, cloud-based VoIP, software defined networking, business phone systems, IT channel, communication software, managed security services, voice over IP