Éxxita Be Circular

Éxxita Be Circular operates as a technology firm specializing in the sustainable and intelligent management of the lifecycle of electronic resources, positioning itself as a key player in the circular economy. The company's journey began in 2004 in Seville, Spain, when founder and current CEO, Alejandro Costa, established an IT project named CyG. Together with his brother José Ángel Costa and friend Ricardo González, the initial local computer repair shop evolved into a significant technical service network. The firm rebranded to Éxxita Be Circular to emphasize its pivot towards leveraging its vast repair data into a scalable, knowledge-based business model.

The company's core business involves extending the life of electronic devices for both corporate clients and individual consumers. It serves major companies like Inditex, Mercadona, and Ferrovial by maintaining and repairing their electronic equipment. For consumers, Éxxita operates an online shop, ExxitaShop.com, which sells a wide range of high-quality refurbished electronics, including phones, tablets, and laptops, promoting cost savings and environmental responsibility. The business generates revenue by providing technical support, IT consulting, and logistics, and through the sale and rental of refurbished devices. It has an operational capacity in over 60 countries, recovering an average of 500,000 devices annually.

A cornerstone of Éxxita's service is its proprietary AI platform, "Aitana," which utilizes Big Data from over 20 million repair experiences to create predictive models on device reparability. This technology streamlines the refurbishment process and enables the company to export its 'know-how' globally. In a significant partnership with Telefónica Tech, Éxxita developed the "European Green Tech Passport," a blockchain-certified system that provides a transparent history of a device's lifecycle, from manufacturing to repair and recycling, enhancing its value in the secondary market. The company is also committed to social impact, running programs like "Tándem Algoritmo Verde" with Fundación ONCE to train and employ people with disabilities in the green economy. Keywords: circular economy, electronics lifecycle management, refurbished electronics, IT asset disposition, sustainable technology, device repair, e-waste reduction, Green Tech Passport, AI in electronics repair, B2B electronics services, corporate IT maintenance, consumer electronics resale, blockchain traceability, social impact technology, tech refurbishment, sustainable business model, IT consulting services, technology logistics, electronics-as-a-service, WEEE prevention