Cyberport

Established in 1998 in Dresden, Germany, by founders Joachim Kuerten, Helmar Hipp, and Jeremy Gluck, Cyberport began its journey as one of the pioneering online retailers for Apple products. The company has since evolved into a prominent e-commerce entity in Europe, specializing in IT and consumer electronics. A significant development in its corporate structure is the majority stake held by Hubert Burda Media. In 2023, a strategic consolidation occurred, bringing Cyberport and its sister company, Computeruniverse, under the common umbrella of Cyberport SE. This move was designed to leverage the distinct strengths of each brand—Cyberport's focus on a multi-channel strategy centered around trends and lifestyle, and Computeruniverse's deep expertise in niche product areas. Both brands continue to operate independently while benefiting from shared internal processes and logistics.

Cyberport's business model is centered on a multi-channel retail strategy, serving both private and business customers through its extensive web store, telephone sales, and a network of nine physical stores located in Germany and Austria. The company's revenue is primarily generated through the direct sale of a wide array of products. Its online platform boasts a catalog of over 45,000 items, encompassing laptops, smartphones, televisions, and household appliances from well-known brands. This direct-to-consumer approach is complemented by physical retail locations, which allow the company to offer an tangible, offline shopping experience. To streamline its operations, Cyberport's logistics and shipping are managed from its central warehouse in Siebenlehn, which was expanded in 2023 to accommodate the logistics of Computeruniverse as well.

The company's core offering is a comprehensive selection of consumer electronics and IT products. Cyberport serves a broad customer base, from tech enthusiasts to everyday consumers, by providing products from major brands like Apple, HP, Lenovo, and Samsung. To enhance the online shopping experience, particularly for customers who may not be tech experts, Cyberport has implemented a conversational AI assistant. This tool guides users through the purchasing process by focusing on their needs rather than technical specifications, simplifying the decision-making process for often complex and high-priced technology products.

Keywords: e-commerce, consumer electronics, IT retailer, multi-channel retail, online marketplace, Apple products, computer hardware, household appliances, German retail, BurdaCommerce