Sunnyside is a digital startup that operates in the health and wellness sector, specifically focusing on mindful drinking and alcohol tracking. The company's primary target market is the 146 million U.S. adults who consume alcohol, particularly the 47% who express a desire to reduce their alcohol intake.

Sunnyside's business model is centered around a mobile application that provides users with a structured approach to mindful drinking. The app is designed to help users reduce their alcohol consumption, improve their overall health, and save money on drinks. It does this by setting weekly targets that are personalized to each user's lifestyle and preferences.

The company generates revenue through a subscription-based model. Users can start using the app for free and can cancel their subscription at any time. The app also offers a 15-day free trial to attract potential subscribers.

Sunnyside's value proposition lies in its judgement-free approach to alcohol reduction. The app not only provides users with personalized plans and reminders, but also offers support from a team of coaches who are available to chat via text message. This creates a sense of community among users, which can be a powerful motivator for behavior change.

In summary, Sunnyside is a health and wellness startup that uses technology to help people reduce their alcohol consumption in a supportive and non-judgmental environment.

Keywords: Mindful Drinking, Alcohol Tracking, Health and Wellness, Mobile Application, Personalized Plans, Subscription Model, Judgement-Free, Behavior Change, Supportive Community, Lifestyle Change.