Customer Labs
Helps brands and retailers to digitize their customer relationships.
| Date | Investors | Amount | Round |
|---|---|---|---|
€1.0m | Seed | ||
| Total Funding | 000k | ||
Related Content
Founded in 2013 by Vishnu Vankayala and Asim Ali, CustomerLabs provides a no-code Customer Data Platform (CDP) designed for marketing teams. The company originated after founder Vishnu Vankayala's first startup, an education analytics solution, did not succeed. This experience, combined with Asim Ali's background in implementing CRM for over 100 SMEs, shaped the company's direction. CustomerLabs has secured a total of $1.11M in funding over two rounds, with investors including Times Internet and TLabs.
The company operates on a Software as a Service (SaaS) business model, generating revenue through monthly and annual subscriptions. Pricing plans are tiered, with a free basic option available, a 'Growth' plan at $99 per month, and 'Agency' plans starting at $499 per month, catering to different business sizes and needs. CustomerLabs targets businesses that are acquiring customers digitally, particularly e-commerce, B2B companies, and marketing agencies.
The core offering is a platform that enables marketers to collect, unify, sync, and activate first-party customer data without writing code. In an environment of increasing privacy restrictions and the decline of third-party cookies, the platform focuses on server-side tracking and first-party data to improve ad campaign performance and return on ad spend (ROAS). Key features include a no-code event tracker, identity resolution to create unified customer profiles, real-time data collection, advanced audience segmentation, and data syncing with a wide array of marketing tools and ad platforms like Google and Facebook. The platform also facilitates compliance with privacy regulations. This allows clients to overcome data fragmentation and gain a comprehensive 360-degree view of their customers, leading to more effective personalization and retargeting campaigns.
Keywords: customer data platform, CDP, no-code, first-party data, marketing analytics, SaaS, server-side tracking, customer segmentation, data unification, marketing automation, ad spend optimization, ROAS, identity resolution, real-time data, e-commerce analytics, B2B marketing, conversion tracking, audience management, data privacy, martech, lead generation, customer journey, data integration, personalization