Customer Alliance
Gives insight into guest reviews and hotel performance to hospitality managers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
€900k | Debt | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Customer Alliance, legally incorporated as CA Customer Alliance GmbH, is a German software company established in 2009. Founded in Berlin by Moritz Klussmann and Torsten Sabel, the firm operates in the review management software market. Initially focused on the German hotel industry, the company has since expanded its services internationally across various sectors including healthcare, automotive, and insurance, serving over 5,000 organizations.
The company provides a cloud-based Software-as-a-Service (SaaS) platform designed to manage customer feedback and online reviews. Its business model is centered on offering subscription-based access to its suite of tools. This platform enables businesses to capture customer feedback through multiple channels like email, SMS, and QR codes. Key features include a survey builder, analytics for the entire customer journey, and text analysis to identify customer pain points. The software helps clients monitor and analyze customer satisfaction metrics such as CSAT, NPS, and CES, and manage their online reputation by distributing reviews to third-party sites like Google and TripAdvisor.
Since its inception, Customer Alliance has achieved several milestones. In 2011, it secured a six-digit seed investment from Mountain Super Angel and Hightech Gründerfonds. The following year, it won the German Silicon Valley Accelerator program and established a partnership with the German Hotel Association. A significant development occurred in June 2019 with the merger of Toocan, which owns HotelNavigator. The company has received funding across multiple rounds, including a Series B round in July 2012. Headquartered in Berlin, Customer Alliance also operates a branch in Querétaro, Mexico, to serve its global client base.
Keywords: customer feedback management, review management software, SaaS, online reputation management, customer satisfaction, hospitality technology, survey software, text analytics, customer journey analytics, NPS, CSAT, CES, feedback collection, review distribution, sentiment analysis, Berlin startup, Moritz Klussmann, Torsten Sabel, hotel feedback, automotive reviews, healthcare feedback