CURRYiT

CURRYiT is a pioneering company in the Indian food market, specializing in fresh curry pastes made with ghee and zero preservatives. The company targets food enthusiasts who seek authentic Indian flavors without the hassle of traditional cooking. CURRYiT operates in the ready-to-cook segment, offering a range of curry pastes such as Chettinad Masala, Rogan Josh, Purani Dili ke Chole, and Hyderabadi Biryani. The business model revolves around selling these pastes through their online platform, where customers can purchase sampler packs or individual flavors. Revenue is generated through direct sales to consumers, leveraging the convenience and quality of their products. The pastes have a shelf life of 9 months unopened and must be refrigerated and consumed within 15 days once opened. CURRYiT ensures high quality and safety standards, with all products certified by the Food Safety and Standards Authority of India (FSSAI). The company emphasizes ease of use, allowing customers to prepare their favorite dishes in just three steps: open, stir in with protein, and serve. This approach eliminates the need for chopping, reduces kitchen mess, and saves time, making it an attractive option for busy individuals and families.

Keywords: curry pastes, ghee, zero preservatives, ready-to-cook, Indian flavors, online sales, FSSAI certified, convenience, home cooking, authentic taste.