Curry Up Now

Curry Up Now is a dynamic player in the fast casual dining market, specializing in Indian street food. Founded in 2009 with a single food truck in Burlingame, CA, the company has since expanded to include three food trucks, seven brick-and-mortar restaurants in the Bay Area, and three craft cocktail bars under the Mortar Pestle brand. Curry Up Now also offers catering services and has begun franchising across the United States. The business serves a diverse clientele looking for quick, flavorful, and authentic Indian cuisine in a casual setting. Its revenue model includes sales from its restaurants, food trucks, catering services, and franchise fees. The company aims to grow its footprint while maintaining a close-knit, family-oriented culture among its team members.

Keywords: Indian street food, fast casual dining, food trucks, catering services, craft cocktail bars, franchising, Bay Area, authentic cuisine, diverse clientele, family-oriented.