Curious World
Curious World | Educational videos, books, and games for kids ages 2-7 clone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Curious World operates as a subscription-based digital learning platform tailored for children aged two to seven. The company was initially developed and launched in 2014 by global learning company Houghton Mifflin Harcourt (HMH) as a direct-to-consumer initiative to enter the early learning market. In mid-2018, the app was acquired by Kidsy, a UK-based company, which was later wholly owned by Plato Media Limited as part of the Sandbox Group as of September 2020. The acquisition was part of Sandbox's strategy to expand its portfolio of digital brands and strengthen its presence in the US.
The business model is centered on a subscription video-on-demand (SVOD) service, generating revenue through monthly and annual subscription plans that provide unlimited access to its content library. Curious World targets parents and families seeking safe, ad-free educational screen time for their young children. The platform is fully COPPA compliant, ensuring a secure environment with no external links or advertisements.
The service provides a curated and ever-expanding collection of hundreds of educational games, videos, and e-books. The content, which includes licensed properties like Curious George and original series, is mapped across eight key learning and life skill areas: science, math, literacy, creative expression, social-emotional development, executive function, health and wellbeing, and family and community. A key feature is the personalization for up to four child profiles, with the app tailoring content to each child's age and interests. Another distinguishing component is the parent dashboard, which offers insights into a child's activities, tracking their progress and highlighting areas of interest, thereby enabling parents to participate in and guide their child's learning journey.
Keywords: early learning app, children's education, subscription video-on-demand, SVOD, educational games, kids videos, digital books, preschool learning, child development, ad-free kids app, COPPA compliant, parent dashboard, personalized learning, Houghton Mifflin Harcourt, Sandbox Group, Kidsy, Curious George, family learning, kindergarten readiness, educational content, screen time management, interactive learning, children's media, literacy skills, math skills