Curatist

Based in Lisbon, Portugal, Curatist is a marketplace operating at the intersection of e-commerce and the creator economy. The company provides a platform for influencers and content creators to establish personalized digital storefronts where they can showcase and endorse products from various brands. This model targets direct-to-consumer (DTC) brands, particularly in the fashion, beauty, and lifestyle sectors, seeking to leverage influencer marketing without significant upfront costs.

The business generates revenue through a commission-based model, which it describes as a reimagined affiliate system. When a sale is made through a creator's storefront, Curatist and the creator receive a percentage of the sale, which is allocated by the brand. This performance-based approach aligns the interests of the brand, the creator, and the platform. A key differentiator for the platform is its integrated checkout process. Consumers can purchase items from multiple brands directly within the creator's curated store in a single transaction, eliminating the need for redirects to external websites, which often leads to lost sales and complicates affiliate tracking. For brands utilizing Shopify, Curatist offers an integration that automates the syncing of products and streamlines order fulfillment through a dropship model, allowing brands to maintain their own packaging and customer experience.

The platform was founded by Anna Kolk, who serves as the company's CEO. Curatist aims to address several challenges in the digital marketing space, including rising customer acquisition costs and the difficulty of measuring the return on investment from traditional influencer campaigns. By facilitating authentic endorsements from creators and providing a seamless shopping experience for consumers, the company offers brands a combined marketing and sales channel. Followers discover products through creators' social media posts, which link directly to the hyper-personalized storefronts featuring the influencer's own content and notes about the products. Keywords: creator economy, influencer marketing, social commerce, affiliate marketing, e-commerce platform, direct-to-consumer, curated shopping, online marketplace, creator storefronts, multi-brand retail, commission-based model, integrated checkout, fashion technology, beauty tech, lifestyle products, brand partnerships, Shopify integration, dropship model, customer acquisition, digital marketing