Curate

Curate

Provides a trustless platform allowing users to feedback a curated collection of fashion styles for the community to discover.

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DateInvestorsAmountRound
*

N/A

Early VC
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
USD20222023
Revenues00000000
% growth-50 %
EBITDA00000000
Profit00000000
EV00000000
EV / revenue00.0x00.0x
EV / EBITDA00.0x00.0x
R&D budget00000000

Source: Dealroom estimates

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More about Curate
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Curate operates as a decentralized style discovery application, positioning itself at the intersection of fashion, social media, and blockchain technology. The concept was created in the first quarter of 2019 by its founder, James Hakim, who also serves as the CEO. The platform's core function is to create a symbiotic ecosystem between fashion brands, content creators, and consumers.

The business model centers on user-generated content and community engagement. Fashion brands and retailers partner with Curate to showcase their latest styles, aiming to increase brand awareness and online sales. Users, in turn, act as "curators" by discovering, sharing, and engaging with this fashion content. The platform employs a "curate-to-earn" model, rewarding these users for their participation. This reward system is a key differentiator, as it distributes value back to the community in the form of cryptocurrencies, specifically BTC, ETH, and the platform's native utility token, CUR8.

The CUR8 token, an ERC-20 token built on the Ethereum Virtual Machine, is integral to the platform's economy. It serves multiple purposes within the ecosystem, including being used for rewards, redeeming discount codes, accessing promotional offers, and upgrading to Pro accounts. Curate's revenue is generated from its partnerships with fashion brands and retailers who pay to have their content featured and discovered by the platform's user base. By aggregating fashion content without holding any physical inventory, the company focuses exclusively on content curation, brand exposure, and managing its reward system. Development of the platform officially began in the fourth quarter of 2019, following an initial exchange offering (IEO) to raise capital.

Keywords: fashion discovery, decentralized app, DApp, blockchain, curate-to-earn, CUR8 token, Web 3.0, style curation, user-generated content, crypto rewards, fashion technology, social commerce, ERC-20, Ethereum, fashion marketing, online retail, brand awareness, digital tokens, James Hakim, IEO

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