CUneXus

CUneXus, now known as Digital Storefront, operates as a fintech entity within TruStage, providing a digital lending and marketing automation platform for financial institutions. Founded in 2008 by Dave Buerger, Darin Chong, and John Reich, the company pioneered a "perpetual loan approval" system to streamline the consumer lending process. Buerger co-founded the company after observing that traditional targeting practices at the credit union he worked for were failing to reach a large segment of creditworthy members.

The company's core offering, the cplXpress platform, eliminates the traditional loan application by proactively analyzing customer data against a financial institution's lending criteria to offer pre-approved, "click-to-accept" loans. This system provides consumers with constant visibility into their borrowing power across various loan products, accessible through online and mobile banking, as well as at the branch or call center. The platform is designed to serve banks and credit unions, enabling them to offer personalized loan products to their customers at the point of need, such as when a customer is at a car dealership. Revenue is generated by providing this turnkey, software-as-a-service solution to financial institutions.

A significant milestone in the company's history was its acquisition by CUNA Mutual Group (now TruStage) in October 2020. CMFG Ventures, the venture capital arm of CUNA Mutual Group, had been an early-stage investor since 2017. Following the acquisition, CUneXus continued its operations in Santa Rosa, California, and has since more than doubled the number of institutions it serves. In September 2023, TruStage renamed CUneXus to 'Digital Storefront' to reflect the fintech's evolution and align with the parent company's rebranding. The platform has expanded to include offerings for deposit products, insurance, and other financial services, further enhancing the customer experience by reducing account opening times significantly.

Keywords: digital lending, marketing automation, fintech, credit unions, consumer lending, pre-approved loans, loan origination, financial technology, CPL, perpetual loan approval, application-free lending, digital storefront, lending platform, banking technology, customer relationship management, personal finance, auto loans, online banking, mobile lending, data-driven lending