Cumin Co

Cumin Co is a kitchenware company specializing in health-conscious, toxin-free cookware designed for modern Indian households. Founded in February 2025 by husband and wife team Niharika Joshi and Udit Lekhi, the Gurugram-based startup was born from their personal search for safe, non-toxic cookware for their family. Both founders are alumni of ISB–Hyderabad; Joshi previously served as Vice President at Noise, while Lekhi was Director of Growth, Strategy, and Transformation at Mastercard. They identified a market gap for cookware that was free from harmful chemicals like PTFE, PFOA, and PFAS, which can be found in traditional non-stick pans.

The company operates on a direct-to-consumer (D2C) business model, selling its products primarily through its own website and Amazon, with plans to expand to quick-commerce platforms. This model allows Cumin Co. to engage directly with its customers and offer premium products at more accessible prices. The core product line consists of enamel-coated cast iron cookware, including pans, woks, and Dutch ovens, which are engineered to be durable, rust-free, and naturally non-stick without requiring seasoning. A key feature is the company's patented Enviromax™ four-layer enamel coating, which is certified by global standards to be non-leaching and safe for cooking acidic foods and at high temperatures. The products, priced between ₹1,999 and ₹7,000, target urban households with annual incomes over ₹30 lakh.

Since its inception, Cumin Co. has reached over 7,000 households and reports a monthly recurring revenue of ₹1 crore with 20% month-over-month growth. In August 2025, the company secured $1.5 million in a seed funding round led by Fireside Ventures with participation from Huddle Ventures. The capital is allocated for research and development, expanding its enamel-based manufacturing in India, and strengthening its supply chain. The company also emphasizes sustainability through the use of responsibly sourced materials and plastic-free packaging.

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