PromoJam

PromoJam operated as a social media marketing technology platform, providing businesses with tools to create, launch, and monitor promotional campaigns across various social networks. Founded in 2008 by the husband-and-wife team Matt and Amanda MacNaughton, the company was established under its parent entity, CultureJam, Inc., based in Venice, California. The platform was designed to help brands amplify their online presence and customer acquisition efforts through peer-to-peer recommendations and word-of-mouth marketing.

Initially focused on Twitter promotions when it launched in June 2009, PromoJam later expanded its services to integrate with other major platforms like Facebook, MySpace, and Tumblr. The company offered a tiered service model, including a "Do It Yourself" option for Twitter campaigns and an "Enterprise" solution for more comprehensive, multi-network promotions. A significant development came in 2011 with the launch of PromoJam-GO!, a mobile-focused platform that used QR codes to connect offline consumer engagement with online marketing efforts. The firm's client roster included major names in entertainment and retail, such as NBC Universal, Warner Bros Pictures, The North Face, and Avon. Financially, PromoJam secured $1.7 million in total funding over two rounds, culminating in a $1.2 million Series A round in March 2012, led by Golden Seeds and with participation from Band of Angels. This capital was intended to fuel the growth of its software and expand its sales and marketing departments. Ultimately, PromoJam was acqui-hired by Deluxe Corporation in March 2014.

Keywords: social media marketing, digital promotion, customer acquisition, campaign tracking, Twitter marketing, Facebook applications, mobile marketing, QR code campaigns, enterprise marketing software, brand engagement, PromoJam, Matt MacNaughton, Amanda MacNaughton, CultureJam Inc, Deluxe Corporation, social media analytics, online advertising, marketing technology, promotional tools, lead generation