CU LIFT Fund

CU LIFT Fund, LLC operates in the auto lending market, providing a unique Funding as a Service (FaaS) platform called LIFT Loanify Instant Funds Transfer Network. This proprietary, closed-loop payment network connects credit unions with franchise automobile dealerships, enabling direct and instantaneous auto loan funding. The company's primary clients are credit unions and auto dealerships. CU LIFT Fund's business model revolves around facilitating faster loan processing and funding, thereby improving the efficiency and profitability of both credit unions and dealerships. The company generates revenue through service fees associated with the use of its LIFT Network and the FastPass mobile app, which enhances the auto buying experience for consumers by simplifying and speeding up the loan funding process. Participating dealerships benefit from qualified referrals and near real-time payments, while credit unions can handle more direct auto loans without changing their existing procedures.

Keywords: Funding as a Service, auto loans, credit unions, franchise dealerships, instant funding, closed-loop network, LIFT Network, FastPass app, loan processing, digital connection.