Cubbying

Nalebe Co., Ltd., operating under the brand Cubbying, was a South Korean technology firm that developed a web and mobile-based content platform. The company's service, 'Cubbying', was designed to help users aggregate their scattered online presence into a cohesive narrative. It functioned by automatically collecting and storing a user's social content, including photos, text, videos, and links, from various online sources. Users could then manage and curate this collected data to create and share a unified personal story, embodying the company's vision of helping people live more meaningful and valuable lives.

Established in the early 2010s, Nalebe Co., Ltd. achieved several notable milestones. In May 2012, the company entered into a business partnership with CJ E&M, a major South Korean entertainment and media conglomerate. This was followed by its selection for the MS-KOTRA Smart Growth program in June and winning the Super App Korea competition in July of the same year. A significant partnership with Microsoft was solidified in December 2012 through the Bizspark Plus program. The company's momentum continued into 2013, earning recognition as an outstanding company in the MS-KOTRA Smart Growth initiative in January. A pivotal moment came in February 2013 when it secured an investment from POSCO Venture Capital. Further accolades included being selected for the K-APP Global Market Pioneer Group and securing a grant for corporate service R&D from the Small and Medium Business Administration in July 2013. The following month, Nalebe Co., Ltd. formed a business alliance with Israel's Geek Media.

The Cubbying platform served individuals looking to consolidate their digital footprint from disparate social networks and online platforms. It operated in the personal data aggregation and digital content management market. The business model centered on providing a freemium service, where basic features were free, with potential revenue streams from premium functionalities, data insights, or partnerships. The service's core benefit was offering a centralized hub for a user's entire digital life, simplifying content management and enabling storytelling from a lifetime of scattered digital moments. While the company showed early promise through numerous partnerships and awards, the Cubbying service is no longer operational. Keywords: Nalebe, Cubbying, content aggregation, digital storytelling, personal data management, social media aggregator, content curation, digital life management, personal cloud, life logging, CJ E&M partnership, Microsoft Bizspark, POSCO investment, Korean startup, digital content platform, online identity, personal archive, data import, story creation, content management system