Cubbo

Cubbo positions itself as a crucial logistics and fulfillment partner for direct-to-consumer (DTC) e-commerce brands operating within Latin America. The company was co-founded by CEO Brian York, COO Josu Gurtubay, and VP of Engineering Ignasi Vegas. York, a serial entrepreneur, was born in Bogotá and adopted by a US family, later returning to his roots to launch ventures like Liftit before co-founding Cubbo in 2021. Gurtubay brought significant experience, having previously established one of Mexico City's largest urban fulfillment operations for e-commerce.

The firm's core business revolves around transforming underutilized urban real estate, such as abandoned retail outlets, into a network of micro-fulfillment centers. This strategy enables Cubbo to offer same-day fulfillment, a key differentiator in a market where competitors' larger, out-of-city warehouses often require earlier order cut-off times. The company's clients are primarily local and international brands, many from Europe and the U.S., looking to sell directly to consumers in Latin America without navigating the region's complex logistics landscape. Cubbo handles non-perishable products no larger than a shoebox and partners with last-mile delivery companies to complete shipments.

Cubbo's service offering is comprehensive, encompassing inventory management, order picking and packing, shipping, and returns processing. The company's proprietary software integrates with major e-commerce platforms like Shopify, V-TEX, and Mercado Libre, providing clients with real-time inventory tracking and order management. A significant part of its value proposition for international clients are its Importer of Record (IOR) and Merchant of Record (MOR) services. These allow brands to enter markets like Mexico and Brazil and begin selling without establishing a local subsidiary or bank account, streamlining market entry. Revenue is generated through these fulfillment and value-added services. Since its inception, Cubbo has demonstrated strong capital efficiency, generating over $13.5M in revenue with a minimal cash burn as of mid-2024. The company has expanded its footprint through strategic acquisitions, such as DedaLog in Brazil, and has secured funding from investors including SV Latam Capital and Gerdau Next Ventures to fuel its growth across Mexico, Colombia, and Brazil.

Keywords: e-commerce fulfillment, Latin America logistics, 3PL services, direct-to-consumer, urban warehousing, micro-fulfillment, last-mile delivery, order fulfillment, inventory management, cross-border e-commerce, Shopify logistics, Mercado Libre fulfillment, same-day delivery, Importer of Record, Merchant of Record, supply chain management, Brazil e-commerce, Mexico e-commerce, Colombia e-commerce, retail logistics