CryptoSimple

CryptoSimple operates as a financial services firm focused on simplifying cryptocurrency investment for individuals new to the digital asset space. Founded in 2021 and headquartered in Marseille, France, the company aims to bridge the gap between traditional finance and the crypto world. The venture has secured a total of $1.37M in funding through seed and early-stage VC rounds, with the latest round in January 2023 raising $1.06M.

The company's core offering is a robo-advisor tool available via a mobile application, which was launched in July 2022. This platform guides users through the investment process, starting with a questionnaire to determine their risk profile, financial objectives, and time horizon. Based on this assessment, CryptoSimple recommends one of three pre-constructed portfolios: Conservative, Balanced, or Growth. These portfolios are diversified across a mix of volatile assets like Bitcoin and Ethereum, and stable assets such as USDC and DAI. The platform is designed to be accessible, requiring no prior ownership of a crypto wallet and allowing minimum deposits from €20.

Revenue is generated through a transparent management fee structure, with different pricing plans available. The business model is centered on providing automated, expert-managed portfolios, removing the complexity of self-directed crypto trading. A key aspect of their service is the educational approach, aiming to provide transparency about the investments being made. For security and compliance, CryptoSimple is registered as a Digital Asset Service Provider (DASP) with the French Financial Markets Authority (AMF), enabling operations across the European Union. The company emphasizes self-custody, ensuring that users retain full control over their private keys and funds.

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